From: Kenneth G. Wilson (1923–). The Columbia Guide to Standard American English. 1993.NOUNS AS VERBS, VERBIFIED NOUNS
These are synonymous names for nouns that have undergone functional shift to serve as verbs, as in to host a meeting, to chair the committee, and to gift your hostess. There is nothing wrong with this much-used process of functional shift, but occasionally a specific example will meet strong opposition. It is nearly impossible to predict which will pass and which will not, but if enough people persist in their objections, such uses can undergo long or even permanent proscription from Standard use.
Really? Malling?
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